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MARKETING

Activate Your Investment

 

In-Person Events

• Access to a show car for visits to locations of your choosing

• "At-Track" appearances from Landen

• Hospitality tent events

• VIP suite meet-and-greet

• Speaking engagements

• At your organization and associated organizations of your choosing

• Autograph sessions

• Meet-and-greet events

• VIP one-on-one experiences with Team

 

Digital Campaign

• Digital content posts would run concurrent with advertising and earned media

• Paid social media ads to promote digital content

• Opportunity for Landen to be featured on your website

• Outreach to podcasts in sports and your industry for Landen to be interviewed

 

Outreach Channels

• All partners are tagged in posts

• Shared social media presence through Landen, Austin Theriault, Joey Coulter and

Ron Hornaday, Jr.’s social media

• Fan Q&A through social media (fans submit questions for Landen to answer)

• Merchandise and experience giveaways through social media

• Landen shares racing and personal updates

• Landen wears branded apparel to foster his fans’ connection with your organization

when creating live video

• Targeted social media ads featuring Landen and your organization to target audience

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Use of Landen’s Intellectual Property

Name - Photos - Team Name - Logos - Audio and Video

Logo Placement

• Race suit

• Car (location dependent upon sponsorship level)

• Merchandise

• Landen's at-track and event apparel

For more information or to discuss custom sponsorship and marketing opportunities with Landen Lewis, contact:

 

Candice Hornaday

chornaday@kevinharvickinc.com

 

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