MARKETING
Activate Your Investment
In-Person Events
• Access to a show car for visits to locations of your choosing
• "At-Track" appearances from Landen
• Hospitality tent events
• VIP suite meet-and-greet
• Speaking engagements
• At your organization and associated organizations of your choosing
• Autograph sessions
• Meet-and-greet events
• VIP one-on-one experiences with Team
Digital Campaign
• Digital content posts would run concurrent with advertising and earned media
• Paid social media ads to promote digital content
• Opportunity for Landen to be featured on your website
• Outreach to podcasts in sports and your industry for Landen to be interviewed
Outreach Channels
• All partners are tagged in posts
• Shared social media presence through Landen, Austin Theriault, Joey Coulter and
Ron Hornaday, Jr.’s social media
• Fan Q&A through social media (fans submit questions for Landen to answer)
• Merchandise and experience giveaways through social media
• Landen shares racing and personal updates
• Landen wears branded apparel to foster his fans’ connection with your organization
when creating live video
• Targeted social media ads featuring Landen and your organization to target audience
Use of Landen’s Intellectual Property
Name - Photos - Team Name - Logos - Audio and Video
Logo Placement
• Race suit
• Car (location dependent upon sponsorship level)
• Merchandise
• Landen's at-track and event apparel
For more information or to discuss custom sponsorship and marketing opportunities with Landen Lewis, contact:
Candice Hornaday